Festival Paax

The visual identity

For the first edition of Festival Paax in the Yucatan peninsula, at Xcaret Arte in the state of Quintana Roo, conceived and directed by M° Alondra de la Parra, Imaginarium creates a visual identity entirely dedicated to the colors and nature of the Caribbean.

A poetic nature that merges with the extraordinary world of classical music, the festival's protagonist, and the world of Latin jazz and dance. Inspired by the claim “living is incredible”, the Imaginarium team proposes a dreamlike journey into an ocean of fantastic animals, conceived and sculpted by Music itself.

As part of Festival Paax's activities, Imaginarium designed the logo for Armonía Social, an incredible project conceived by M° Alondra de la Parra, an educational program to promote music and art in the Yucatan peninsula!