Brand Identity • Illustration • Branding
Teatro Ponchielli di Cremona
The brand identity for the opera, theatre, music, and dance seasons of Teatro Ponchielli.
Brand Identity • Illustration • Branding
The brand identity for the opera, theatre, music, and dance seasons of Teatro Ponchielli.
Client
Teatro Amilcare Ponchielli
Year
2021
Location
Cremona, Italy
Services
Brand Identity, Illustration, Branding
In 2021, Imaginarium designed the brand identity for Teatro Amilcare Ponchielli in Cremona, for its opera, theatre, music, and dance seasons.
A work built around the concept of Rebirth, precisely because Teatro Ponchielli was turning its lights back on after the long forced shutdown caused by the pandemic. A rebirth for art, for work, and for the enjoyment of artistic content.
We thus gave life to a chick, fragile and in need of care, like the theatre itself in this uncertain time, yet at the same time full of opportunities to grow. A hatched egg revealing a new soul, a chick with a multicoloured ruff amidst the fragments of its shell.
“A hatched egg revealing a new soul, a chick with a multicoloured ruff amidst the fragments of its shell.”
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